
D A N I
ADVERTISING & MARKETING | PRINT & PUBLICATION | TYPOGRAPHY
BRAND IDENTITY | PACKAGING | ILLUSTRATION | PHOTOGRAPHY
SENIOR GRAPHIC DESIGNER​

Design Fundamentals
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Typography (font pairing, hierarchy, readability)
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Color theory and color harmony
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Layout and composition
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Visual hierarchy
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Balance, contrast, and alignment
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Grid systems
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Branding and identity design
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Logo design
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Icon and symbol design
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Illustration basics
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Photo composition and cropping
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Design consistency and brand guidelines
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Product concept design and creation
Digital Design & Production Skills
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Image editing and retouching
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Vector illustration
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Photo manipulation
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Creating mockups and product presentations
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Preparing files for print production
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Preparing graphics for web and social media
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Exporting correct file formats (PNG, SVG, PDF, etc.)
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Resolution and DPI management
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Color modes (RGB vs CMYK)
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Packaging and label design
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Signage and large-format design
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Sticker and decal design
Software Skills
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Adobe Photoshop
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Adobe Illustrator
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Canva
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Photoroom
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Lightroom
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SignLab
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AI-assisted platforms (ChatGPT, Gemini, etc.)
Marketing & Content Skills
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Social media graphic creation
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Advertising design
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Email marketing graphics
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Web graphics and UI elements
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Infographic design
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Product listing graphics for ecommerce
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Thumbnail design
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Poster and flyer design
Machine Experience
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Mimaki 3042 Printer
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Mimaki 6042 Printer
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Mimaki JFX600-2513
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Epson Surecolor Printer
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Epilog Fusion Maker Laser
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Trotec Speedy Laser
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Summa S3 Cutter
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Summa F Flatbed Cutter
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Kongsberg Ultimate
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Kala Laminator
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Seal Laminator
Technical & Production Knowledge
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Print finishing (lamination, embossing, etc.)
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Material knowledge (vinyl, acrylic, wood, metal, etc.)
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Cutting file preparation
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Large format printing preparation
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Bleeds, margins, and trim lines
Creative & Strategic Skills
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Concept development
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Visual storytelling
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Creative problem solving
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Mood board creation
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Trend research
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Brand strategy thinking
Professional Skills
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Client communication
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Project management
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Time management
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Presenting design concepts
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Taking feedback and revising designs
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Collaboration with marketing or production teams
Industry-Specific Skills
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Designing die-cut sticker and sticker sheet layouts
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Creating product mockups for ecommerce listings
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Designing print-ready signage (acrylic, metal, coroplast, wood, pvc, palboard, etc.)
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Preparing files with correct spot colors for printing, laser engraving, milling
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Creating product listing photos and images for marketing and advertising
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Etsy store management